Routa Digital UK Ltd

Optimizing Supply Chains for Resilient Growth

We help organizations reduce costs, improve operational efficiency, and build resilient supply chain networks through data-driven strategy and hands-on execution.

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Our Services

Supply Chain

Supply Chain Strategy

End-to-end network design, demand planning, and inventory optimization to align operations with business goals.

Operational Excellence

Operational Excellence

Process improvement, lean transformation, and performance management to drive measurable results.

Digital Transformation

Digital Transformation

Technology selection, system implementation support, and analytics enablement for smarter decisions.

Risk Management

Risk & Resilience

Supply risk assessment, contingency planning, and supplier diversification strategies.

Commerce and OMS

Commerce & Order Management

End-to-end commerce strategy, order management system (OMS) selection and implementation, omnichannel fulfillment design, and order lifecycle optimization to improve customer experience and profitability.

About Us

Routa Digital UK Ltd is a boutique advisory firm specializing in strategic supply chain transformation. Our team brings decades of industry and consulting experience across manufacturing, retail, healthcare, and technology sectors.

Case Studies

Luxury Retail

Global Luxury Retail Group – Unified Commerce Transformation

Challenge: Fragmented brand platforms limiting scalability and cross-brand commerce operations.

Solution Delivered: Created and delivered a unified commerce platform enabling onboarding of 40+ brands onto a single scalable architecture.

Impact: Enabled double‑digit million daily sales capability and improved brand revenue performance by 2–5%.

UK Grocery & General Merchandise Retailer – Enterprise OMS Modernisation

Challenge: Legacy order management and warehouse constraints impacting omnichannel fulfilment.

Solution Delivered: Delivered enterprise Order Management architecture aligned to an “Anything to Anywhere via Any Channel” strategy using AWS-based cloud-native services.

Impact: Improved warehouse productivity by 20% while creating a scalable foundation for long-term growth.

European QSR Brand – Greenfield Digital Platform

Challenge: Legacy systems restricting European expansion and digital growth.

Solution Delivered: Created and delivered a greenfield omni-channel architecture strategy with a 5-year technology roadmap (~£5m ROM).

Impact: Reduced operational risk, resolved legacy constraints, and enabled scalable multi-country expansion.

Global DIY Retail Group – Distributed Order Management

Challenge: Inefficient supply chain orchestration across multiple fulfilment nodes.

Solution Delivered: Delivered future-state supply chain roadmap including Distributed Order Management solution design supported by proof-of-concept modelling.

Impact: Demonstrated 20% potential operational efficiency improvement and improved fulfilment decision intelligence.

Global Automotive Manufacturer – Supply Chain & Manufacturing IT Strategy

Challenge: Complex merger programme requiring unified IT strategy across supply chain and manufacturing.

Solution Delivered: Delivered IT strategy, reference architecture and roadmap including SAP S/4HANA procurement and manufacturing review.

Impact: Identified 10–15% AWS cost optimisation opportunities and aligned digital roadmap with operational integration objectives.

Contact Us

Ready to transform your supply chain? Get in touch with our team.